The Nightlife Industry has only recently started to utilize social media tools. Many currently use it to broadcast events, parties, and causes; however few are harnessing social media’s ability to engage their audience.  These digital tools lift the veil from nightlife, increase transparency, and disrupt the role of exclusivity.
Will exclusivity be replaced by experience? Will we become content producers – live-streaming our events and big-name DJ sets? How will we adapt to this new environment?
During last week’s Social Media Week, SoundCTRL & Vikas Sapra put together an informative panel at Dominion Theatre featuring Michael Gogel (Nightlife Week), Steve Lewis (BlackBook Magazine),  Steven Rojas (GrandLife Hotels) and myself as guest panelists.
Very cool stuff… and an honored to be asked to be part of it. Â Read more here.
